First held in 1997, the Stella Artois® World Draught Master Competition assembles the best bartenders from around the world to rate their tapping skills, bottle-pouring finesse and table-serving protocol when it comes to serving Belgian beers. Every step of a competitor’s attempt to perform the “perfect pour” is carefully scrutinized by a panel of expert judges. The winner receives a free trip to a worldwide destination of their choice; two runner-ups receive a free trip anywhere in Europe.
Always a fight to the finish, the competition heralds the importance of the Stella Artois® 9-step pouring ritual: a cleaning process, the position of the tap (not touching the beer, head or glass), the size of the head (no higher than two fingers), and a careful re-dipping of the glass in cool water to restore its proper drinking temperature – all of which ensure that a Stella Artois® will always taste its best. Even the shape of the brand’s signature chalice glass is chosen to release all of the beer’s multi-textured aromas.
This annual contest welcomes the winners of locally-held contests from more than 26 countries - from Taiwan to Kazakhstan - a broad spectrum of international Stella Artois® brand ambassadors who reflect the widespread global appeal of Belgium’s premium lager.
Alexander Darwazeh, Stella Artois® Global Brand Director says: “Without a doubt, a well-poured beer adds something special to the experience, which is why for the last decade we’ve organized the Stella Artois® Draught Master competition, celebrating the fine art of pouring a perfect chalice of the world’s most popular Belgian beer.”
This years competition participants came from: Australia, Azerbaijan, Brazil, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Dubai, Gibraltar, Greece, Hong Kong, Hungary, Israel, Italy, Japan, Kazakhstan, Luxembourg, New Zealand, Romania, Russia, South Africa, Taiwan, Ukraine and the USA.
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