Why Chai? Kimmie speaks with Rod Back of Voyant Chai
Last weekend was a great weekend, I was able to hang out with new friends, learn about the UWS and learn about a new liqueur that I believe is definitely cutting edge and should be a staple in your
fridge.
I had the opportunity to sit with Rob Back of Voyant Chai, the world’s first Chai Cream Liqueur. Listening to Rob talk about Voyant Chai was an amazing experience. Typically, I learn about new products from sales reps or those within marketing. I enjoyed sitting at Coliseum, an UWS bar with Rob who actually created the formula.
First off, the bottle is eye catching! When I looked at the bottle online, I was instantly taken with the warm and vibrant colors. Seeing it up close, this painted bottle really started taking on new meaning especially when I received my first taste. Typically, I taste drinks already mixed; however, Rob insisted that I had to taste Voyant Chai on
ice. I was immediately struck by the amazing spices (Chai, Nutmeg), black tea, oak aged rum and vanilla. Instantly I thought of sweet potato pie (of course many will also think of pumpkin pie if this is your
preference).
For those of you that may enjoy a variety of cream liqueurs, I was shocked with my first sip. It was such a light, fragrant
and crisp experience that I was interested in how one would mix this beverage that already had a very distinctive taste. Although it’s creamy, it doesn’t leave a film or a coating that can distract from the
taste.
In addition, I loved that although there are a variety of spices, they aren’t so overwhelming that they burn your throat. Most
importantly, the flavors don’t taste artificial due to the use of real spices. Being a chai fan, it didn’t take much for me to appreciate this drink; however, I was completely transformed with my first drink that Rob suggested. Unfortunately, I don’t know the name of this drink but, I had a 1/3 Voyant Chai, 1/3 Jagermeister and a 1/3 Coke in a glass. I am not a fan
of Jagermeister; however, blended together I tasted more of a slight minty flavor with the chai and the Coke balancing it out.
Interestingly enough, if you visit the site, you will find that you can enjoy Voyant Chai in a variety of ways including Martini/cocktails, after dinner drinks, shots, summer drinks and also something that you can
include while baking.
My biggest question was why Chai? Apparently, the answer was simply, there wasn’t a presence in the market; therefore, it was an appropriate time to introduce it. For those that love the spiciness of pumpkin or sweet potato pie, I would recommend this beverage and can also imagine enjoying it during the fall. I think this would be perfect to pair with
a cider when you go to tailgates or other functions. Visit the site and
learn more about Voyant Chai. If you’re in NYC, feel free to visit Astor Wines where you can purchase your own bottle.
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